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Guest Post
Tom Emrich, founder of the We Are Wearables community and speaker at the upcoming Rock Stars of Wearables symposium on September 23, 2015 in Austin, Texas, presented by IEEE Computer Society, today spoke with impassioned purpose about the impact wearables technology will have on the lives of all of us.
Wearables are shiny, new and interesting. They come in all shapes and sizes and with about as many purposes for having them as there are consumers to buy them. Purpose plays a vital role in the messaging process for media relations, but often times, the product itself or the branding overshadows it.
Recently, Jennifer Flanagan, CEO of Actua, tweeted a question: “who are your favourite moms in STEM and why?” That was an easy one to answer. For me, hands-down it's Lyssa Neel. I've had a chance to work closely with Lyssa, CEO of Linkitz, after she won our N100 Startup Competition in 2014 and secured a $100,000 early-stage investment for her new wearable technology.
