The Data Marketing Conference & Exhibition aims to provide educational content and a strategic roadmap for marketing professionals who desire to make sense of their data and start developing a real competitive advantage. It will feature a panel discussion: Wearables and the Internet of Things - What do they mean for data-driven marketers featuring Zayn Jaffer, Director of Emerging Business at Best Buy; Shawn Chance, VP of Marketing at Bionym and Tom Emrich, Founder of We Are Wearables.