WEST's sold out conference looking at how wearable tech is impacting sports and entertainment caused quite a stir in the media both the day of and days after.
CBC TV News took up shop at the event all day to bring four live coverage spots to viewers at home showcasing some of the latest in wearable tech.
While CBC online was intrigued by the conversation with Brainsights on stage in the auditorium about neuromarketing.
BetaKit did what they do best by recapping the event in true BK style.
Both Mobile Commerce and National Post looked at the ethics behind wearables and athletes.
And most of the major news publications picked up on a Canadian Press article coming out of the show on how Canadian wearable companies are going to take athletes to the next level.