WEST's sold out conference looking at how wearable tech is impacting sports and entertainment caused quite a stir in the media both the day of and days after.

CBC TV News took up shop at the event all day to bring four live coverage spots to viewers at home showcasing some of the latest in wearable tech. 

"Wearable Tech Buffs Invade Toronto" - CBC TV

"Wearable Tech coverage of WEST conference" - CBC

While CBC online was intrigued by the conversation with Brainsights on stage in the auditorium about neuromarketing.

"Neuromarketing: Marketers scan consumers' brains to test their ads' - CBC News

BetaKit did what they do best by recapping the event in true BK style. 

"A sold-out WEST conference shows the future of entertainment is nearly upon us" - BetaKit

Both Mobile Commerce and National Post looked at the ethics behind wearables and athletes.

"Wearable Technology is bringing up questions in ethics in pro sports" - Mobile Commerce

"Advancements in wearables  present an ethical quagmire for professional sports leagues" - National Post

And most of the major news publications picked up on a Canadian Press article coming out of the show on how Canadian wearable companies are going to take athletes to the next level.

"New Canadian wearable tech promises athletes stronger punches, better swings" - Toronto Star

"Canadian startups designing wearable tech for professional athletes" - CTV